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              Adrian C. Ott

              Adrian C. Ott

              Adrian C. Ott is CEO of Exponential Edge Inc. and the award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy. Library Journal said, ※Ott is revolutionizing marketing by adding the concept of time§ naming it a Best Business Book 2010. Her book also won 2010 Editors Choice and Readers Choice Awards from Small Business Trends. She has been interviewed on Bloomberg TV, The Washington Post, and other major media for her groundbreaking work. Her work has been published in Strategy & Leadership Journal, and she is a regular contributor to Fast Company.

              Previously, she was an HP executive for 15 years who was recognized in an annual report for ※infusing HP with new revenue streams, new technologies, and new business models.§ She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.

              Interviews with Adrian C. Ott»See allInterviews RSS Feed

              Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers 每 nowhere else 每 and that*s where your focus should be.
              Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings 每 customers -- they want to buy their stuff.
              Adrian Ott joins Jim Blasingame to reveal why the who 每 customers 每 are more important to focus on than the what or how 每 product 每 you want to take to market.
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