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              Pam Danziger

              Pam Danziger

              Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses¡ªas well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

              Interviews with Pam Danziger»See allInterviews RSS Feed

              Pam Danziger joins Jim Blasingame to discuss some of the issues involved in running a retail business when customers and supply chains are being impacted by a potential global pandemic.
              Pam Danziger joins Jim Blasingame to discuss the impact of the coronavirus reality and hysteria on the small business retail sector, including what we should learn about having both a storefront and online strategy.
              Pam Danziger joins Jim Blasingame to report on the urgency of Main Street retail businesses to engage customers with emphasis on the five analog human elements, including sight, sound, smell, etc.
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